Excitement is building as the Natural Delights team gears up to showcase its Organic Whole and Pitted Medjool Dates at the Organic Produce Summit (OPS) July 12-13.
The brand will showcase its broad assortment of organic offerings, along with exciting new merchandising opportunities. Natural Delights' effective solutions for merchandising its products are key for its partners to grow consumption of Medjool dates.
"We understand the discerning preferences of organic shoppers, who seek brands they can trust to consistently deliver top-notch quality," said Bridgette Weber, trade marketing manager. "We not only offer certified organic products but also prioritize sustainable growing practices, adherence to rigorous food safety and quality standards."
Left: the brand will showcase its broad assortment of organic offerings, along with new merchandising opportunities at OPS 2023; right: Bridgette Weber.
Recent data from Circana (IRI) reveals that although organic dates represent only nine percent of the date category volume, they contribute to over 14 percent of the category's sales. This indicates that organic purchasers allocate a higher proportion of their budget to organic products.
"We take great pride in providing organic shoppers with consistent, high-quality products that cater to their specific needs," added Weber.
The commitment of Natural Delights to organic farming, coupled with its keen attention to market demands, is expected to attract a surge of organic shoppers.
"We recognize the growing demand and significance of organic Medjool date products in this market segment and are well-prepared to address this expanding need. We have strategic plans in place to consistently offer organic products to our valued customers," said Weber.
Don't miss the opportunity to visit the Bard Valley Natural Delights team at booth #816 during this year's show.
To order POS materials, visit the brand’s trade website or contact Alan Asbury at [email protected] to place an order.
For more information:
Beth Keeton
Natural Delights
Tel: +1 (972) 754-7889
[email protected]
https://www.naturaldelights.com/