Princesa Amandine will participate in Fruit Attraction (from 3 to 5 October at IFEMA Madrid) with a presence at the stands of three of its partners, Udapa (10G06, hall 10), Ibérica de Patatas (5E06, hall 5), and Campotec (8C08, Portugal Fresh 2023 stand).
The Princesa Amandine Ibérica association has been responsible for marketing the Princesa Amandine potato in Spain and Portugal for four years. In this last 2022/2023 campaign, the volume of potatoes marketed exceeded 7,000 tons, which represents a 27% increase over the previous season.
Princesa Amandine will present its triple offer of potatoes for different uses currently available in the Spanish market at the 15th edition of Fruit Attraction, which will bring together more than 90,000 people.
"Our reference product is our classic 1.5 kg bag with 46-55 mm potatoes for longer preparations. It is available at Lidl, Alcampo, Carrefour, Ahorramás, Eroski, DIA, Sánchez Romero, Hipercor, Supercor, La Plaza, Mas y Más, Unide, Lupa, Lecrec and Consum," stated Jean Michel Beranger, general director of the Iberian Princesa Amandine Association.
Beranguer continues: "Around this, we have two solutions for other types of consumers that are more urban and have less time to cook, such as the bagged 25-45 mm microwave potatoes that are ready in 7 minutes and the 450-gram format, steamed, fifth range potatoes with skin, seasoned with oil, Provencal herbs, and salt that are packaged in a cardboard case."
"We are the only brand present in Fruit Attraction that offers the same potato variety throughout the whole year, something consumers highly value because they get no unpleasant surprises."
As a result, Princesa Amandine has been recognized for the last two years consecutively with the Flavor of the Year award in the retail category.
"We are very happy to have received the approval of Spanish consumers. We are working to obtain more data on potato consumption habits to support this market more," Beranger stated. Princesa Amandine has developed the first Potato Observatory, which it studies consumption and purchasing habits based on the opinions of 850 consumers, a study that it will carry and share with its customers periodically. In addition, it has reached an agreement with Kantar to obtain data on the market.
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