Malaysia’s Musang King is currently grown by Vietnamese farmers in the Central Highlands and the Mekong Delta. A kilogram of Vietnam-grown Musang King now costs VND1.5-1.8 million ($64-$76), which is 20% more than imports of the same variety. A kilogram of husked local Vietnamese Musang King ranges from VND500,000-850,000 per kilogram, equivalent to VND1.5-1.8 million per kilogram (husk removed). The price has increased 10% over the a year ago.
The fruit regularly sells out at local markets, and buyers have to wait between two weeks and a month to receive their stocks. A fruit shop in Hanoi also reported that it had just sold 10 unhusked Musang Kings for VND700,000 per kg (2-4 kg per fruit). "Since it is a fallen fruit, and is shipped by air, the quality is high. No matter how many we have, customers buy them all," the store manager said.
Explaining the high price of Vietnam-grown Musang King durian, a Can Tho wholesaler said that durian is currently out of season, so low supplies have led to increased demand.