Avocados From Mexico® is participating in South by Southwest® (SXSW®) in Austin, Texas. The brand is bringing its digital House of Goodness to life with a pop-up where consumers can enjoy Avocados From Mexico through multisensory, interactive experiences.
At the festival, guests can sample avocado creations, take photos with the one-of-a-kind House of Goodness interiors and enjoy live music from local artists.
"This encourages people to have good times by bringing the feel-good parts of our brand together—food, music, and innovation—under one roof at SXSW," said Ivonne Kinser, vice president of marketing & innovation. "We're excited to be back at SXSW and can't wait for visitors to experience the goodness first hand."
At the festival, guests can sample avocado creations, take photos with the one-of-a-kind House of Goodness interiors and enjoy live music from local artists.
Visitors can experience the House of Goodness, which is open to the public from 2-9 p.m. on March 13th and 14th at Lustre Pearl on Rainey Street. The pop-up is free to attend, and guests can reserve their spot by visiting this link. After their tour, visitors can take in experiences like:
- The Good Times Patio to enjoy music from emerging artists and play patio games.
- The GuacBot Fortune Teller, an AI psychic who sees good things in the future.
- The Magic Mirror, where guests can glow up by virtually trying on clothing in the one-of-a-kind Avocado Glow color.
- Mixed Reality Glasses allow guests to experience the origin of avocados in a new way.
- Also, food experiences like walking tacos topped with guac provided by Ranch Hand Catering and a limited-edition Sprinkles pecan-studded banana cupcake filled with a dulce de leche core and finished with a dark chocolate avocado cream cheese frosting.
"For many brands, the traditional way of doing things is to replicate a real-life experience in a virtual world," said Kelly Burke, associate director, brand marketing and strategy. "For us, we're switching things up to take a unique approach."
The physical House of Goodness will be one part of a 360-degree campaign. The brand is also launching a virtual extension of the House of Goodness, where visitors can:
- Interact with recipe content in the kitchen.
- Access an ongoing garage sale where fans can take a physical piece of goodness with them. Garage sale "buyers" will be determined by social currency: The person with the most likes/shares for each item wins!
For more information:
Ana Ambrosi
Avocados from Mexico
[email protected]
www.avocadosfrommexico.com