Calavo Growers, a global avocado grower/shipper and provider of value-added fresh food, announced a brand licensing partnership with General Mills as the exclusive manufacturer of the Old El Paso brand of refrigerated, fresh guacamole and salsas in the U.S. market. This new line of products launched in Fall 2022, features proprietary recipes and is currently available to grocery, mass and convenience channels nationwide.
This new line of products launched in Fall 2022, features proprietary recipes and is currently available to grocery, mass and convenience channels nationwide.
Old El Paso refrigerated guacamole blends come in mild and medium flavor profiles and are produced with high-quality Hass Avocados, tomatoes, onions, garlic, jalapeño, sea salt, lime juice and cilantro to create a homemade taste and chunky texture. Old El Paso cantina-style fresh salsas are made from premium-quality tomatoes, onions, peppers and garlic. They are full of real flavors, gluten-free and have extended shelf life.
“Old El Paso is the number one Mexican brand in the U.S. with about a third of all households enjoying the products on a regular basis*,” said Helen Kurtz, SVP/general manager Calavo Prepared. “We are thrilled to be the exclusive manufacturer of this iconic brand’s refrigerated, fresh guacamole and salsas in the United States.”
*Nielsen Panel Data, General Mills Fiscal Year ’22.