NatureSweet is expanding its operations through a joint venture with Ganfer, a high technology greenhouse grower in Mexico.
The joint venture will add more than 200 acres to the more than 1,200 acres already owned by NatureSweet, allowing the company to accelerate its growing capacity. “This expansion is not only about getting to more than 1,400 acres of vertical integration today, but also accelerating newly added capacity as we expect to add at least another 150 acres by the end of 2022 and continue building from there,” said Rodolfo Spielmann, president and CEO of NatureSweet.
“We invested the last three years learning and perfecting our offering beyond small tomatoes. Now we have a proposition that adds up to a 20% sales increase versus what you can see from the commodity products in the market today,” said Spielmann.
In addition to snacking tomatoes, the partnership involves growing peppers, cucumbers, and medium and large tomatoes.
“This collaboration is beyond just growing product. It’s also about a vision to leverage higher technology to accelerate and maximize our positive impact in our communities and the planet,” said German Gándara, president and CEO of Ganfer.
NatureSweet's CEO Rodolfo Spielmann announces the JV with Ganfer.