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Indian Ministry shifts focus to push fresh fruits and vegetables to US and EU

Following the imposition of export restrictions on rice and wheat, India's Commerce Ministry is now prioritizing the export of agricultural commodities, specifically fresh fruits and vegetables, to new markets such as the US, European Union, and African nations. This strategy, orchestrated by the Agricultural and Processed Food Products Export Development Authority (Apeda), aims to escalate agricultural exports to $100 billion by 2030. Trial shipments of mangoes, pomegranates, and bananas are planned for these regions.

Efforts are being directed towards exploiting the export potential in markets including Nigeria, Switzerland, Lithuania, Slovenia, Mexico, Sweden, Portugal, Cameroon, Djibouti, Latvia, Egypt, and Senegal. This initiative seeks to mitigate the export deficit triggered by the ban on essential food items. Rakesh Arrawatia, a professor at the Institute of Rural Management Anand, highlighted the benefits of this move, emphasizing its potential to boost farmers' incomes through crop diversification and address the export-import imbalance.

Source: livemint.com

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