Mission Produce, Inc. Has announced its program highlights for SEPC's tradeshow in Tampa, FL this week. During the March transition season for avocados and mangos, the company is featuring Peruvian Organics, its upcoming Mexican mango program as well as Emeralds in the Rough avocado bags.
"While our diversified sourcing capabilities give us the highest-quality selection of available fruit, our consumer-driven merchandising is designed to promote pull-through at retail," says Brooke Becker, vice president of sales.
Left: Mission Produce's Brooke Becker; right: the company's Emeralds in the Rough avocado bag.
At SEPC, the company's sales team plans to connect with customers to review how their categories can benefit from the following seasonal programs:
- Mission Produce is gearing up for a strong Mexican mango season with its sourcing capabilities and on-the-ground field representation for Mexico's top mango varieties: Kent, Keitt, Tommy Atkins, Haden and Ataulfo (Honey). The company continues to leverage its grower network and global infrastructure to bring more value to the mango supply chain.
- As the industry awaits the official start of Peru's avocado season, Mission Produce is getting started with Peruvian organics to complement Mexican supply. Volume sales for organics grew at twice the rate of conventional avocados from 2018 to 2023, so the company is pursuing ways to satisfy growing demand for the premium product with a reliable supply and consumer-driven merchandising.
The company is gearing up for a strong Mexican mango season.
- Due to above-average rainfall, both California and Mexico expect to see a higher percentage of Grade 2 avocados, which the company retails as Emeralds in the Rough. This mixed-size, value-pack bag of blemished avocados aims to combat food waste by finding a home for less-than-perfect fruit, appealing to the 95 percent of consumers who feel it important to do their part to reduce food waste.
At booth #939, Mission Produce will showcase several items from its product portfolio, including its limited-edition, California GEM avocado bags, Mission Jumbos, Colombian avocados and Mexican Honey and Tommy Atkins mangos.
For more information:
Jenna Aguilera
Mission Produce, Inc.
[email protected]
www.missionproduce.com