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Two California grape growers form strategic partnership

DLJ Produce has formed a strategic marketing partnership with Royal Madera Vineyards. As traditional California growers navigate the complexities of farmland consolidation, this alliance underscores DLJ Produce's empathy for maintaining the sustainability of cherished family farms like Royal Madera Vineyards.

This collaboration unites over 30 years of shared history and commitment to quality, customer satisfaction and sustainability, symbolizing a milestone for both companies in the heart of California's Central Valley.

DLJ Produce is set to integrate new state-of-the-art processes into the vineyard's operations. This collaboration promises to modernize operations by implementing advanced packing technology and incorporating practices that complement and elevate Royal Madera's philosophy.

DLJ Produce is set to integrate new state-of-the-art processes into the vineyard's operations.

The two companies will channel these fruits through distributing the DLJ Produce Razzle Dazzle and Eat Well brands.

"We are thrilled to forge this partnership," said Bill Coombs, president and CEO of DLJ Produce. "It's a union that goes beyond business, rooted in a mutual respect for the land and the people who nurture it. Together, we are building a stronger supply chain rooted in excellence and sustainability within the produce industry."

"This partnership with DLJ Produce marks a new chapter in our journey, one that honors our past while paving the way for a future rich in tradition and innovation," said Matt Cerniglia, third-generation grower and operations manager of Royal Madera Vineyards. "We're excited to bring our collective vision to life, ensuring our legacy continues to thrive."

This partnership stands as a testament to the shared values and visions of both DLJ Produce and Royal Madera Vineyards.

For more information:
Caetlyn Matthews
DLJ Produce
Tel: +1 (559) 702-1383
[email protected]
https://dljproduce.com/

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