"The latest upgrades have made our chain flail mowers unbeatable"

After having achieved great commercial results in 2023, with the sale of about 150 flail mowers in Italy and in Europe, the company Pellerano is ready to start again and to face the new campaign of 2024.

Francesco Pellerano explains some of the innovations made in the last 12 months to improve brand awareness, market positioning and customer service at the Salento-based company, which has been producing 42 chain flail mower models for over 25 years.

"In an age where everything is digital, we have updated and improved our website to provide all the technical information on the machines we produce. A lot of work has been done to review and create even more professional and specific video tutorials to provide buyers with all the information on the correct and recommended use of Pellerano mulchers. In order to make it easier to know and choose the most suitable model for one's needs, we have also extended the telephone support service, which is now available almost every day at 24 hours a day, including via Whatsapp, to meet all needs, questions and advice in real time."

The high demand for the machines has led the Apulian company to expand its sales department, with the introduction of new personnel to assist interested farms in carrying out the evaluations and tests necessary to identify the most suitable models.

Francesco Pellerano

"We're one of the few companies that offer on-site demonstrations, basically 12 months a year. This is useful to allow the customer to understand how our machines work, without any obligation to buy. It's a service that's active all over the country," the manager points out. "All you have to do is contact us at www.pellerano.net to arrange a test run and we will get back to you immediately to set up an appointment for a consultation. The increased use of our Pellerano mulchers on crops such as almonds, citrus fruits, actinidia, olive groves and orchards of all kinds has made it necessary to study some new models in order to better meet the needs of the farmers and solve some critical problems. There is not a single region in Italy in which some of our Pellerano mulchers have not been sold. We are present everywhere, and in some areas more than others. There is also a growing interest from foreign operators. Many countries have started to appreciate the Pellerano chain flail mowers. As a matter of fact, more and more requests are coming from Africa, Israel, Spain, Portugal, Turkey and Greece."