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New Zealand and Australia:

IFPA A-NZ Produce Executive Program provides fertile ground for leadership pathways

The IFPA Produce Executive Program which is designed to deepen knowledge and accelerate growth across the Australian and New Zealand fresh produce supply chain, returns for its 22nd year this May.


IFPA managing director A-NZ Ben Hoodless is among the guest speakers at this year's Produce Executive Program.

Developed by Streamwise Learning’s Institute of Food and Grocery Management, the leadership program has been a rite of passage for fresh produce executives to hone their skills and collaborate with industry heavyweights since 2002.

The IFPA Produce Executive Program brings together current and next-generation leaders and high-profile influencers from across the supply chain of the fruit, vegetable, flower, nut, and nursery industries for six days of intensive learning. This year’s program – with the theme “Using fresh ideas to accelerate careers” will be held at Waurn Ponds Estate, Deakin University, Geelong, Victoria from May 19-24.

IFPA managing director A-NZ Ben Hoodless said the program explored global industry trends and innovation and was an opportunity for business insiders, executives, and experts to share knowledge.

“It’s a unique combination of personal and professional development put together with a passion for relevant and experiential learning including talks with industry leaders and experts,” Hoodless said.

Facilitators from the program’s Faculty will deliver key-note speeches. They are Emeritus Professor of Food Marketing, David Hughes who will address trends, customers and markets; Minds at Work partner Lisa Smith who will deliver a framework for problem solving and innovation; Business Olympian Consulting director Gavin Freeman who will discuss leadership, motivation and decision making; and Corporate Fitness Service facilitator Lex Dwyer whose presentation will discuss collaborative advantage and personal resilience.

Guest speakers will be Perfection Fresh Australia chief executive officer Michael Simonetta; Woolworths head of strategic sourcing – fruit and veg Warwick Hope; Sundrop Farms chief executive officer Steve Marafiote; Aldi Stores group director Matthew Atley; Horticulture Innovation Australia chair Julie Bird; Coles Supermarkets general manager – fresh produce Charlotte Gilbert; IFPA managing director A-NZ Ben Hoodless; Entente Agency founder Kara Hurry; James Tyler co-founder and chief executive officer James Hutchinson, ROC Partners partner and agricultural lead Frank Barillaro and James Tyler partner Simon Manetti.

Course dates: May 19-May 24
Venue: Waurn Ponds Estate, Deakin University, Geelong, Victoria 3216
Fee: $8,610 (plus GST) for IFPA members, $9,610 (plus GST) non-members
Registration deadline: April 22, 2024

For more information:
Email: [email protected]

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