Fall Creek Farm & Nursery, Inc., a blueberry genetics and nursery company, announced a strategic minority investment in Netherlands-based FineField, a modern technology solutions developer for the blueberry sector, signaling a step forward in mechanical blueberry harvesting technology.
FineField's approach incorporates solar-powered robotic harvesters designed to reduce fruit damage and improve harvest quality. This approach aligns well with Fall Creek's mission to build a world with better blueberries through exceptional plants, relationships, innovation and grower success.
This partnership marks a step toward enhancing blueberry farming efficiency, productivity and profitability. The cooperation of the two companies is set to drive advancements in the blueberry industry, focusing on sustainable, innovative practices for long-term growth.
“We are truly excited about the potential of this collaboration, which brings together Fall Creek's work in variety development with FineField's robotic harvesting technology," said Fall Creek Co-CEO Oscar Verges.
Fall Creek will offer support and expertise to FineField while allowing the company to maintain its operational and decision-making independence. “Our focus is to foster innovation and we believe that this relationship will contribute significantly to consistent, high-quality produce, all year long," said Verges.
"FineField’s state-of-the-art harvesters reduce fruit bruising, improve pack outs and are environmentally friendly. They are dedicated to supporting growers through innovative solutions and we’re excited to partner with them in this journey, fostering a thriving future for growers and the entire industry," said Fall Creek Co-CEO Cort Brazelton.
“We aim to address some of the most pressing challenges in blueberry farming, from labor shortages to environmental concerns. This partnership is more than an investment; it's a commitment to exploring new possibilities and pushing the boundaries of what's achievable today,” Brazelton said.
“FineField is excited about the possibilities this strategic partnership brings and looks forward to a future of innovation, sustainability and growth in the blueberry sector,” said FineField CEO Marcel Beelen.
For more information:
Monica Shovlin
Fall Creek Farm & Nursery, Inc.
Tel:+1 (541) 554-3796
[email protected]
www.fallcreeknursery.com
https://www.finefield.nl