In Asturias, a significant shift in blueberry production has occurred over the last 15 years, driven by the introduction of new varieties and cultivation techniques that have expanded the geographical range of this crop. This evolution has prompted other regions to enter the market, enhancing fruit quality and presenting a competitive challenge for Asturias. The Regional Agri-Food Research and Development Service of Asturias (Serida) has released a report by Juan Carlos García Rubio, Guillermo García González de Lena, and Marta Ciordia, outlining strategies to boost the region's competitive edge, including adjusting the production calendar to capitalize on the summer months.
Historically, Asturias focused on late-harvest varieties, peaking in September and October, despite their lower quality compared to offerings from new producers like Peru, Argentina, South Africa, and Mexico. These countries supply high-quality blueberries during these months at competitive prices. The Serida report suggests that June and July present an optimal production window for Asturias, a period when global supply is lower, particularly from the Northern Hemisphere. This timing aligns with a market gap that Asturias could fill, especially as production in areas like Morocco and Huelva concludes by June, and before the peak season of central-northern Portugal, northern Spain, and Eastern European countries.
Source: blueberriesconsulting.com