The passion for fruit and vegetables handed down from generation to generation has enabled Orchidea Frutta in Italy to reach an important entrepreneurial milestone this year: its first 40 years in business.
Over 55,000 tons of fruit marketed per year, a 30,000 square meter factory, 300 Italian suppliers located mainly in Apulia, Calabria and Basilicata, 20 supermarket brands purchased by Italian and foreign supermarkets, and several export markets such as Germany, the Netherlands, France, Spain, Portugal, the United Kingdom, Luxembourg, Austria, Switzerland, Lithuania, Estonia, Latvia, Belgium, Poland as well as the United Arab Emirates, the United States, Qatar, Oman and Sri Lanka.
Orchidea Frutta is a company based in Rutigliano (Bari) that specializes in the production and distribution of grapes, cherries, citrus fruits, peaches, nectarines, apricots and artichokes, with the aim of offering consumers a range of high-quality fruit and vegetable products.
As Nicola Giuliano, the managing director of Orchidea Frutta, explains: "Forty years after starting this business, it's nice to remember how it all began in a simple garage, when I started packing artichokes with my father. My brother Tonino and I built a company and a farm that is one of the most famous in Italy for producing grapes. It makes me proud to see where we are now. I can imagine what my children (Vito and Chiara) and grandchildren (Vito and Francesco) will be able to do for this great company in the future.
Orchidea Frutta has extensive experience in the sorting process thanks to a network of carefully selected suppliers. The company also packs and distributes the finished product with guaranteed freshness and certified processes. Orchidea Frutta is constantly committed to marketing excellent products that are of interest to consumers, such as the Ferrovia cherry, the Sunworld club grapes, the Grapa and Bloomfresh varieties, and the Tang-Gold-Linbo mandarin. This makes Orchidea Frutta a name synonymous with innovation, guarantee and reliability.
"The earth is our greatest good. It is generous and precious", says Vito Giuliano, sales manager of the company, "we believe that by respecting resources and the environment, Orchidea Frutta is able to market selected local products, using reliable production and control systems, without ever losing sight of innovation and quality."
The meticulous work of the Orchidea Frutta team is supported by state-of-the-art machinery and highly specialized technicians. The various production processes meet the highest quality standards and are certified by accredited industry associations. The company holds the following certifications: IFS FOOD, DNV-GL ISO 9001, GLOBAL G.A.P. and BRC FOOD.
"All this," adds Francesco Giuliano, production manager, "is also possible thanks to the important partnership with the best regional fruit and vegetable producers, both in Italy and abroad, and to the meticulous work of our employees, who select and pack the best products for our customers every day with care and dedication."
The passion and dedication that have characterized Orchidea Frutta for generations are carried on by the members of the Giuliano family in all areas of the company: Tonino and his son Vito in the field, in the purchase of raw materials; Nicola and his son Vito in the purchase of raw materials and in the commercial relations with Italian and foreign customers; Francesco, Tonino's son, in the production management; and Chiara, Nicola's daughter, in the administrative department. An organization that allows the company to position itself in Italian and foreign wholesale markets and to export to Europe and overseas, thanks to a constantly growing turnover and the presence of several branches.
Federica Mastrocristino (Export Manager) and Chiara Giuliano (CFO) of Orchidea Frutta
Orchidea Frutta has always participated as an exhibitor in the international trade fairs of the sector. This has been a great opportunity to look at the future of the fruit and vegetable market and to respond to the needs of consumers who are increasingly sensitive to environmental issues and the health aspect of products. "Working in this sector is a privilege for us because it allows us to meet extraordinary people and places all over the world. There are producers and people everywhere, and this allows us to make a valuable contribution to the fruit and vegetable market, reminding us of the important role we play in the supply chain and giving us the opportunity to contribute with our products to a healthy and quality diet," concludes Chiara Giuliano, CFO of Orchidea Frutta.
For more information: 
Orchidea Frutta
Via Zara 41
70018 Rutigliano (BA) - Italy
Tel. :+39 080 4761003
E-mail: [email protected]
orchideafrutta.it