Despite the berry market getting increasingly crowded, Vivai Molfari manages to stand out thanks to its segmented supplies based on the various production areas. Monia Dall'Ara is the general manager, while Valeria Girlando is the assistant technical supervisor.
Valeria Girlando and Monia Dall'Ara
"The latest raspberry varieties are doing very well. We have almost ended the quantities of EasyStar for 2024 and demand for EasyRock is also on the up. The nations we have sold the most plants to are Spain, Portugal, Greece, Italy, Morocco, Germany, Poland, and the Netherlands, to name a few."
EasyStar and EasyRock are two complementary raspberry varieties. The former is suitable also for the winter period, i.e. for southern areas, while EasyRock has a more traditional spring and fall cycle.
EasyRock (archive photo)
EasyRock is a remontant raspberry variety that is extremely easy to grow and harvest, which is why it is part of the Easy group. The name Rock derives from the medium-high vigor that characterizes the plants, good rooting, and high resistance to fungi.
EasyStar (archive photo)
EasyStar boasts a bright light color - hence the Star name - which is also maintained after harvesting. Rooting is good, with high resistance. Production in the second cycle is also interesting, with a medium harvesting period.
Blackberry plants at the Molari nursery
The two varieties are patented and distributed freely, without a club, by authorized nurseries, including Molari. They are 'easy,' especially when it comes to harvesting, which is simplified. In a nursery covering 2.5 hectares in Verona, operators reached an average of 4.7 kg/hour of raspberries harvested.
Blackberries used to be a marginal product, but demand is now increasing. As reported by Dall'Ara and Girlando, "We have a few varieties that are standing out. APF409T (Danna) is remontant and has no thorns, while A2491T, which is also without thorns, is non-remontant and very early. A2454T is very popular due to its organoleptic qualities and prolonged shelf-life."
As for blueberries, the latest variety is Cupla, which is suitable for southern Italy as well. Vivai Molari holds a license for Greece as well. The variety stands out due to the few chill hours needed and its high quality.
A2491T
"When setting up a berry orchard, you must be aware of all variables. That is why it does not just mean choosing a variety but also entrusting a team of experts so that the variety can be suitable for a specific territory. Experience is very important in this sector because it is linked with the success of a crop."
For more information:
Molari Società Agricola
Via Cerchia di Martorano 891
47521 Cesena (FC) - Italy
Tel.: +39 0547 630540
[email protected]
www.vivaimolari.it