In 2023, Albanian farmers faced high demand from hotels and restaurants, leading to a more than 20% increase in fruit and vegetable prices.
However, by September, a deficit emerged as winter stock sold out, prompting increased imports due to weak domestic production results caused by weather conditions. Frosty spring and hot summer damaged apple trees, resulting in meagre yields.
However, the increase in imports, often at lower prices, threatens the businesses of Albanian farmers. Another destabilising factor for farmers is the lack of stable consumption distribution throughout the months of the year in Albania. Last year, there was an unusual demand during the three summer months due to a large influx of tourists. After the December holidays (in January 2024), agricultural product sales reached a low point.
During this period, prices fell as the country's permanent population, which is decreasing due to high immigration, remained the only consumer.
Import pressure affects prices, yet potatoes in the country remain high-quality, with consistent demand. The price per kilogram ranges from 1.5 to 2.4 euros, demanding significant initial financial investments from farmers. Nevertheless, Sherifi warns of the risk of overproduction and losses for farmers if tourists do not return this season.
Albanian restaurateurs note that tourists often seek traditional recipes made from local products. However, with the current state of agriculture and the rapid influx of tourists, there is a risk that satisfying the demand of tourists solely with Albanian agricultural products may not be possible.
source: monitor.al