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Organic Pazazz apples added to product offering

Honeybear Brands®, a grower, packer, shipper and developer of premium apples, announced an additional variety to its organics offering. Pazazz apple, a year-round apple known for its combination of tart and sweet flavors and crunch, is now available to retailers and shoppers as an organic option exclusively from Honeybear.

Pazazz is a late-season variety developed by Honeybear. “We are excited to offer organic Pazazz and expand our portfolio with one of our signature varieties. We will continue to increase our supply as the pace of demand continues to grow for organics,” said Don Roper, vice president of sales and marketing.

Shoppers continue to demand organic options when it comes to fresh produce. Organic produce sales are growing faster than conventional food sales, increasing by more than two percent according to Organic Produce Network’s annual produce report. The organic food market is predicted to grow at an annual rate of 8.7 percent by 2027, outpacing overall food industry growth of 3.8 percent annually over the same period, according to Blue Weave Consulting.

Pazazz is a late-season variety developed by Honeybear and it's added organic Pazazz to its available varieties.

The Pazazz apple is a cross between the Honeycrisp and Molly Red Delicious. A late-harvested apple whose flavor improves in storage provides retailers with a flavorful, crisp juicy apple that lasts throughout the winter and spring months.

Organic Pazazz is grown in Washington state, while conventional Pazazz apples are available year-round from orchards in Washington, the Midwest, New York, Nova Scotia and Chile. These domestic orchards and packing facilities stretching east to west provide locally produced quick, packed-to-order freshness and shorter travel times for retailers.

For more information:
Maria Reitan
Honeybear Brands
Tel: +1 (612)965-1507
[email protected]
https://pazazzapple.com/

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