Kissabel® apples return to the markets from mid-September with the Northern Hemisphere crop. European production of the range with coloured flesh in shades from pink to intense red will rise by 40%, with a crop of 3,500 tonnes.

Harvesting of the pink-flesh Kissabel Jaune and Orange varieties was started by the British partner WorldwideFruit, Mesfruits and Blue Whale in France and Fenaco in Switzerland. In the United Kingdom, where the Rouge apples with red skin and flesh will also be harvested in October, the season will be extended further, running until March.

Emmanuel de Lapparent, manager of the IFORED programme comments: “Kissabel is growing thanks to the partners’ planning and their commitment to producing the best possible apples. Kissabel is an innovative range and has succeeded in surprising consumers with its appearance and flavour. The juice we are presenting in Madrid this year will enable us to grow the red-flesh apple segment and the Kissabel brand further, with new opportunities for consumption even when the apples themselves are not available.”

Rouge apples will also be harvested in Germany by the Red Apple Germany Consortium, in Italy by Melinda, Rivoira and VIP and in the United States by Stemilt Growers. The United States is currently the focus of attention within the project, as 2023 will see the start of the country’s first real sales season. Quantities are also forecast to rise in Europe, where crop quality is expected to be good says de Lapparent.

Fruit Attraction
The expansion in crop size is accompanied by a stronger presence at Fruit Attraction in Madrid (Hall 8, stand E13A) with special interactive sessions for visitors. As well as the new-season Kissabel apples, there will also be samplings of the juices produced by a number of project partners.

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