The Grenoble walnut PDO participated for the first time in the Italian Macfrut event that took place from May 3rd to 5th. With 18% of its exports to Italy, this small nut with its own PDO decided to meet its Italian clients this year. It was also the opportunity for a wider public to (re)discover the walnut of Grenoble, since the event is becoming more international and opening up to professionals from around the world. The presence at Macfrut will allow the Grenoble walnut PDO to strengthen its reputation abroad.
“We are very happy to have participated in this event,” explains Nathalie Gaillard, coordinator of the Grenoble Walnut Interprofessional Committee (CING). “It allowed us to achieve our objectives, which were to meet our clients and to make new contacts,” both Italian and international. “Italy is a high-potential market so we must take good care of it.”
The Grenoble walnut PDO is back at international trade fairs
After Fruit Logistica in February and Macfrut in May, the Grenoble walnut will also go to Fruit Attraction in Madrid. “This year, we are focusing again on professional events in order to come closer to our buyers and make ourselves more visible. This is part of the 2022 communication strategy put in place by the board of directors.” The decision “came at the right time,” according to Nathalie Gaillard, as 2023 has been a rather “difficult year for trade” so far. The plan was prepared in 2022, allowing the Committee to be “ready this year and commercially present.”
The 3 varieties (Franquette, Mayette and Parisienne) were highlighted, as well as their benefits in terms of nutrition and taste. B to B communication is essential for the walnut since more than half of the production is exported, mainly to the European Union. ©️ginette
The kernel wants its own PDO
The Grenoble walnut wants to diversify. The Grenoble walnut kernel’s application for its own PDO will soon be filed with INAO. “Many clients have asked us for PDO walnut kernels. This is a great opportunity for both craftsmen and manufacturers who use it and could enhance the value of their products thanks to this label. “The bakers who make bread with PDO walnut kernels will be able to display this information and use the label to promote their product.”