California produce companies support communities impacted by flooding

Agriculture brands Taylor Farms and Driscoll's, headquartered in California's Salinas Valley and Pajaro, are calling for the support of these communities that are home to those who work to grow fresh, healthy produce for families across the United States. Recent floods and severe weather in these major growing regions have devastated the area where many of Taylor Farms and Driscoll's employees, independent growers, farmworkers, and neighbors have lived for decades. Both companies are calling to further ignite the spirit of giving from individuals and broader corporations. 

The companies have joined forces to deploy disaster relief funds to local non-profit organizations in the area, which are mobilizing to meet thousands of affected residents' needs. 

Photo: Driscoll's

Taylor Farms has donated more than $1 million in relief funds across Monterey County Food BankCommunity Foundation for Monterey, the Santa Cruz County Community Foundation, and Driscoll's Charitable Fund, which is matching all public donations, dollar-for-dollar, up to $250,000. To donate, click here, which is Driscoll's Charitable Giving platform.

In total, Driscoll's has also raised more than $1 million in relief funds which include direct donations to Pajaro Valley Loaves and Fishes, the Second Harvest Food Bank of Santa Cruz CountyCommunity Bridges, the Santa Cruz County Community Foundation and the Casa De La Cultura Center. In addition to the matching of public donations, Driscoll's generous matching funds extend to employees and to Reiter Affiliated Companies who contributed to the final investment.

The CEOs of both Taylor Farms and Driscoll's express appreciation and gratitude for the first responders, community partners, and the local and Federal government, who are still working to keep people safe and provide them with the services they need most.

"Our communities have a tremendous amount of rehabilitation work ahead, and we will continue to provide additional help," said Bruce Taylor, CEO and chairman of Taylor Farms. "We remain committed to working alongside our industry, community partners, and first responders to ensure the safety and security of our community." 

"Our communities in the Pajaro and Salinas valleys provide a vast amount of the produce our nation consumes every day," said Miles Reiter, CEO of Driscoll's, Inc. "It will be weeks until we fully understand the scope of damage as the flooding displaced thousands of people from their homes and disrupted many local farming operations. I am saddened by the destruction while remaining proud to be part of this community where so many people moved swiftly to help those most in need."

Both companies acknowledge the many other industry efforts coming together to support the community. Donations are still being accepted and matched on Driscoll's Charitable Giving Platform, and the public's generosity is greatly appreciated.  

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