The drop in temperatures starting the second week of January reduced the supply of strawberries in Huelva, increasing prices, which continue on an upward trend.
Loli Garcia, Grufesa's Sales Director.
"European markets are relatively empty of strawberries, and it seems that this will continue to be the case in the coming weeks," stated Loli García, the sales director of Grufesa. "Production fell in Huelva after an exceptionally spring-like December that resulted in higher than normal supply and low prices. Now, demand continues to outstrip supply as Egypt ends its campaign."
The cultivation and marketing cooperative of Moguer, in Huelva, is made up of 40 members who cultivate some 500 hectares of crops and produce some 27,000 tons of strawberries, but also blueberries and raspberries. Grufesa distributes its fruit in Spain and the rest of Europe. Central Europe is its main market in terms of volume.
Prices remain high, and, according to Loli García, this trend should continue in the coming weeks, in the upcoming Valentine's Day season, "a time when strawberries play an emblematic role among lovers. It's worth recalling that, last year, there were still restrictions due to COVID in various European countries on the dates of this celebration. As a result, people are more eager to celebrate Valentine's Day this year, which they -of course- will do with strawberries, so we have very good forecasts for the coming weeks."
Grufesa has packaging to celebrate all special occasions with its LOVE brand. "These packages are designed to be attractive to the consumer and beneficial to the supply chain, as they help increase sales. The LOVE brand is designed not only for Valentine's Day but also to celebrate any occasion or special event throughout the year, which helps to market the product," Loli Garcia added.
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