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Produce prices in Wisconsin up due to rains and flooding in California

Customers in Wisconsin grocery stores are seeing produce prices go up. This is a direct result of the rain and flooding in California. According to Andrew Stevens, assistant professor of agriculture at the University of Wisconsin-Madison, the rain does not just delay planting crops or damage fields with washout; it also impacts how the plants grow.

Stevens says much of the leafy greens and fruits hitting shelves in grocery stores across the US come from California, so the ripple effect is increased prices in the produce aisles everywhere. Exactly how much and when is a bit harder to quantify.

“So if you look at something like lettuce where the entire plant is harvested currently, we see lettuce prices up about 50 to 100% higher than they were at this time last year,” said Stevens.


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