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Entering African markets despite war situation

Ukraine continues opening new markets for apples

The horrible effects of the Ukraine-Russia war do not stop Ukrainian firms from expanding the number of fruit markets they are accessing. One of the leading horticultural companies in Ukraine, “Sady Dnipra” (TM UApple), keeps expanding their fruit export destinations. “Sady Dnipra” has recently delivered a container of apples to its new country in Sub-Saharan Africa – Equatorial Guinea. Previously, the company regularly supplied its apples to many exotic countries in Africa and Asia and even exported them to Somalia.

However, after the blockade of the Ukrainian ports of the Black Sea and the start of a full-scale invasion, exports to distant countries became almost impossible. Therefore, the company’s management had to urgently look for alternative logistics solutions and expand the supply of apples to the markets of the EU countries.

Olexandr Pakhno, head of the Sady Dnipra company: “Just imagine how expensive and difficult exports to Africa are now, during the war. However, we have a great team, and we understand that we cannot stop, especially now. We also know that without exports, the development of the horticultural business in Ukraine is impossible. Therefore, we continue participating in international exhibitions, searching for new markets, logistical opportunities and solutions, and keeping in touch with our customers, constantly confirming our reputation as a reliable supplier of premium quality apples.”

Source: east-fruit.com

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