In October and November, the marketing of organic cress is encountering the seasonal sales slump. "Although we observe a certain buying restraint among consumers, the demand is still there," says Nuremberg cress specialist Roland Bötz. However, the omnipresent production cost increases are making things quite tough.
The marketing during the peak season up to Whitsun was actually quite satisfactory. The enterprise supplies retailers state-wide, as well as various wholesale traders. Bötz: "We were in good spirits at the beginning of the new year, intent on turning back to a full-fledged marketing season after two years of the pandemic. Still, we were not yet at pre-Corona levels in terms of sales. Then the Ukraine war broke out and the production conditions became extremely difficult as a result. It is very difficult to make any concrete predictions."
Investments are also being pushed back - in line with the circumstances - for the time being. "If cost increases continue, the situation will become very critical at some point," Roland Bötz says about the effects of the crisis and the associated additional costs.
The company's stand at the Nuremberg wholesale market is used to supply wholesale market colleagues as well as caterers and wholesale customers.
Garden cress still most popular
From a longer-term perspective, organic cress has become more and more popular in recent years, both in the organic trade and in food retail, says Bötz, who supplies consumer markets everywhere. "The standard organic garden cress still ranks first, followed by now more established varieties such as radish, arugula or red radish cress. Mixed cress, which is offered in different varieties depending on retail demand, is also becoming increasingly popular with consumers."
For more information:
Roland Bötz 
Gemüsebau Roland Bötz GbR
Loher Hauptstraße 99
90427 Nürnberg
Tel.: 0911-345391
Fax: 0911-382129
info@boetz-kresse.de
www.boetz-kresse.de