Three important retailers in the country already sell the conventional and organic Zespri Green and Zespri Sungold varieties in this new 100% cardboard packaging. The intention is to expand the presence of this presentation during the coming months.
"We are working to make all our packaging in Europe, where Spain is one of our main markets, sustainable. Our main goal is to eliminate plastic and increase the use of recyclable materials in resonance with circular processes. This is a great step in this direction," stated Maria Julia Martinez, Zespri's Sustainability Lead in Europe and North America.
To date, 90% of the brand's packaging in Europe is already recyclable, reusable, or compostable; positioning it very close to its goal of reaching 100% by 2025.
Compostable labels
Another measure that the company plans to implement to make its kiwis and containers fully sustainable in three years' time is related to fruit labels.
The labels of each kiwi, a symbol of Zespri's quality guarantee, will be replaced by compostable labels, which are currently in the development and testing stage, so that they can be discarded together with the fruit's skin and disintegrate next to it.
Source: retailactual.com