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Kamel Zemmali, fruit and vegetable manager at Dem Supermarkets

"Over 20 percent more sales with a well-designed set-up"

At a Dem Supermercati store in Rome "an autumn breeze is already blowing," writes AGF manager Kamel Zemmali in a LinkedIn post. The display of autumn products (see photo below) was highly appreciated by customers. Sales skyrocketed by over 20%.


(Photo: Kamel Zemmali)

"Pumpkins, grapes, chestnuts.... Autumn is back in the country," says Kamel Zemmali. "Setting up the layout took us about three hours and required 30% more goods compared to a standard display."

"The products come from different growing areas. Everything is Italian except the walnuts. The customers appreciate the presentation. Many are taking pictures."

A beautiful and attractive presentation also influences consumers to buy the product. Zemmali says sales have increased by over 20%. And regarding the prices of the fruits and vegetables displayed, the AGF manager says, "We are adjusting to market prices."

The store at Via delle Cave 99, in Rome, is not a novice when it comes to fruit and vegetable artwork. Here are some examples.


Grape festival (Photo: Kamel Zemmali)

"It's about dedication. It comes down to entertaining the customers, from big to small," says Zemmali.


(Photo: Kamel Zemmali) 


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