Mohamed Elkhtib, export manager for Egyptian produce exporter Zamel for Import & Export, states that they’ve already started shipping the Wonderful pomegranate variety from Egypt: “The season for Wonderful pomegranates has already started in Egypt, after the acid pomegranate 116 caused higher demand for high brix products. The volumes for Wonderful pomegranates are higher than they were last season.”
Both Europe and Asia are the major markets to export these pomegranates from Egypt to, Elkhtib explains. “Demand for the Wonderful variety is high right now. We’re seeing that Europe is a good market for the produce, as well as Africa and Asia. Looking at specific countries, the opportunities can be found in Romania, France, Mauritius and Malaysia.”
Despite facing heavy competition from both countries in Africa as well as Europe, Elkthib is confident that Egypt will have a good chance to come out on top: “I think the major challenges this season will come from our competition, mainly Morocco for Africa and Spain and Greece when it comes to shipments to western Europe. However, Egypt can always compete in the market thanks to our high quality, storage capabilities and large volumes.”
“Overall, I expect a good season for the Wonderful pomegranates. It started last week, while we still only had 70-80% of the color, but demand is high enough to get started. Next week will be the actual start of the season where we will have products that are fully colored. The end of the season will also have solid demand thanks to the high brix, making it suitable for juices.” Elkhtib concludes.