"If you are confident in the Chinese market and you want to have a long-term presence, then this is the moment to go forward. Opportunity will arise. A city like Shanghai will always bounce back. The people and companies that are here now, are invested in this city and in it for the long term. This creates a new fresh energy. The unique character and positive energy of Shanghai will always be a solid base for new business,” says Jaap Pees, founder of Avocado Masters.
Avocado Masters supplies restaurants, hotels and chefs daily with fresh ready-to-eat avocados in Shanghai. The company supplies restaurants directly. In the Summer of 2021, it also opened a shop in the center of the city to raise consumer awareness for fresh avocados and as an answer to the curiosity of the public.
Jaap continues: “We supply directly to hotels and restaurants businesses in Shanghai. In addition, we recently started to deliver to businesses in Hangzhou, Beijing and Chengdu. We have a packing facility in the center of Shanghai from which most food service businesses are easy to reach. We work with ripening facilities just outside the city and work closely together with growers and importers.
The avocados that Avocado Masters use are ripened by different facilities outside the center of Shanghai. Because the ripening process and availability of ripening solutions have improved and increased in Shanghai, it is now possible to deliver the right ripeness of avocado to different clients each day.
Jaap explains: “We have a team of delivery drivers that go around the city on a daily basis. Because our company is so centrally located we can reach many parts of the city within 10 minutes. This is convenient, as based on the weather or city-wide activities our clients sometimes have more business than expected. If this is the case, and they are in need of additional ripe avocados, we can easily accommodate their requests”.
In addition to the company’s delivery business, Avocado Masters have also opened an avocado shop in the center of Shanghai. “In our shop we sell smoothies, yoghurt and gelato ice cream. All made with our own avocados of course. This is a nice and accessible way to let people get acquainted with avocadoes. We also organize tastings and events and give away avocado seeds with an instruction for people to grow at home. Avocado consumption in China is still in its early days but the development and growth we see is promising.”