Peru's situation explained at first day of International Blueberry Month

“The consumption of blueberries in the world is up to us to take care of”

The opening day of the International Blueberry Month began with a detailed look at the current state of each Latin American industry, the challenges it has had to face and the perspectives and plans of each country in the current global context crossed by the pandemic, war and change climate.

Betina Ernst, from Top Info, points out that: "Logistical problems cause delays in shipments, so it is very difficult to program in this situation." The expert assures that “the consumer has lost his innocence and no longer buys without planning, because he is more aware that purchasing power has decreased. Look a lot more at labels and prices.”

Federico Beltrán from Terra Business, explaining the Peruvian reality and its competitive advantages, places access to genetics as one of the important ones, assured the listeners that there are currently 10 active genetic programs in Peru and several others arriving in the country.

The specialist reports that 70% of Peruvian fields are established with modern varieties, which is a clear comparative advantage over their competitors, who only reach 30% on average. "In 2 years we will have 80% of protected varieties," he predicts.

Source: blueberriesconsulting.com


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