Randy Riley, co-owner of GoldenSun Insights and retail veteran, will moderate the ‘Private Label vs. Consumer Brand: The Competition for Shelf Space’ panel at the upcoming Organic Produce Summit July 13-14 in Monterey, California. The panelists will debate the shift from branded product to private label and the implications of what this means for the industry and consumers.
“We foster strategic relationships between the grower, marketer and retail community daily,” says Riley, president and co-owner of GoldenSun Insights. “I look forward to bringing these communities together to debate our evolving industry and what effects private label and national brands have on their businesses.”
Prior to the firm, Riley had more than two decades of experience at Kroger, ending his time with the company as the director of produce merchandising and procurement. During his career in the retail sector, Riley was privy to early discussions on private label implementations and analyzed the effects on consumer buying behavior.
“Given the current state, we acknowledge that labor, supply, cost-of-goods and logistics are top-of-mind for our industry,” says Riley. “Our panelists are ready to discuss how this impacts the importance of branding and the heightened competition for shelf space.”
Riley will lead the discussion with panelists Jeff Cady, director of produce and floral of Tops Friendly Markets; Josh Leichter, chief executive officer at Pacific Trellis Fruit; and Dave Hewitt, vice-president of sales of 4Earth Farms.