Fruit World, a family-owned grower-shipper of organic and conventional citrus and more, is reporting a strong season for its premium specialty citrus, including organic Minneola tangelos, Blood oranges and Cara Cara oranges. While California growers are experiencing shortened seasons of navel and mandarin oranges, Fruit World expects a gap-free and strong transition to Valencia season.
"Between last year’s heavy crop and early summer heat, the state has lower production volumes of navels and mandarins. But we’re maintaining good quantities to ship through an early season end of late-March to early-April," said Bianca Kaprielian, Fruit World co-founder and CEO. "Ending the season early ensures high quality and exceptional color throughout. And since citrus is an alternate bearing crop, we predict a return to steady volumes next season."
Left: CJ Buxman and Bianca Kaprielian; right: organic lemons, blood oranges, Minneolas, Satsumas and grapefruit.
Fruit World expects a seamless transition from navels to Valencias by mid-April. The company anticipates consistent volumes of the summer variety, especially as the season ramps up in May, with availability through the beginning of October.
"We’re also seeing impressive volumes of fruit for our specialty citrus varieties, and expect to ship into April," said Kaprielian. "The overall quality is top notch, and supply is strong for Minneolas, Blood oranges and Cara Caras, with peak flavor expected through the end of the season."
Kaprielian says its emphasis on fun, bold packaging is paying off with consumers.
This is also shaping up to be a banner year for organic lemons from the Desert (District 3) and Central Valley (District 1) regions, with load volumes available weekly and excellent ad opportunities into May.
"Our emphasis on flavor and fun, bold packaging is paying off for our customers. Consumers are asking for the Fruit World brand," said Kaprielian, "Our statewide growing regions provide us with year-round supply of lemons and orange varieties. In addition to coolers in the desert and Fillmore, we offer consolidated pickup—including desert production—at our cooler in Reedley. This gives retail/wholesale partners a convenient, consistent loading location."
Stem-and-leaf mandarins in Fruit World's new Lucky Tiger label.
Fruit World commemorated Lunar New Year with ½ bushel, 10 lb. cartons and 4-pound clamshells of stem-and-leaf mandarins in its new Lucky Tiger label. "Beyond Lunar New Year, the stem-and-leaf mandarins are maintaining appeal," said CJ Buxman, co-founder of Fruit World and organic citrus grower. "Our stem-and-leaf production increases every year as consumers have confidence the fresh leaves are indicative of recent harvest and the freshest fruit. We’re offering organic stem-and-leaf mandarins as well, which are available to partners upon request."
For more information:
Bianca Kaprielian
Fruit World
Tel: +1 (559) 650-0334 x2
[email protected]
CJ Buxman
Tel: +1 (559) 650-0334 x1
[email protected]
https://www.fruitworldco.com/