Fruit World, a fresh produce company with generations of history, welcomes the California citrus season with fresh, bold new packaging.
It’s providing a combination of pack styles and varieties across all of its citrus lines: mandarins, oranges, grapefruit, specialty citrus and lemons. The season has started later than usual, with limited volume. However, it has increased its organic production and is excited to oﬀer its partners citrus picked at the season's peak.
"The winter California citrus season brings an awesome selection of organic citrus bursting with freshness and ﬂavor. It's a testament to our commitment to delivering the best to our customers,” said Bianca Kaprielian, founder and CEO.
Fruit World is proud to unveil new packaging that's lively and bold and each bag comes with a unique QR code, inviting consumers on a journey through the heart of its "deliciously diﬀerent" ethos.
"Our new packaging reﬂects our dedication to bringing a sense of fun and energy to every Fruit World experience. We want our customers to feel the excitement of discovering something exceptional with every bag they open," said Kaprielian.
The organic and conventional fruit company's commitment to organic farming practices and sustainability is evident in every bite. It has also just become Equitable Food Initiative (EFI) certiﬁed, assuring retailers and consumers how its fruit is grown, packed and distributed. “We believe in oﬀering more than just fruit. We provide an experience – a journey into a world where ﬂavor is key, family farms are at the front and center, and each bite tells a story of authenticity and care," said Kaprielian