For the seventh year in a row, Chiquita is giving its Blue Sticker a makeover in honor of National Breast Cancer Awareness Month. The new Pink Sticker, made to match the Pink Ribbon, an international symbol for breast cancer awareness, will adorn 200 million of Chiquita’s tasty yellow bananas worldwide. This small change, made in partnership with the American Cancer Society (ACS), aims to help inspire women to make a big difference by living a healthy lifestyle and scheduling regular screenings with mammograms.
In addition, Miss Chiquita will appear in this year’s Pink Sticker digital content, leading by example by changing her iconic pose to one where she is performing a self-examination. This small act of support for the global Pink Ribbon campaign will ultimately raise awareness of prevention and early detection.
“Each year, breast cancer affects women and their families across the globe, which is why we are proud to pledge our support and help raise awareness,” said Tina Varjabedian, global communications manager for Chiquita.
Chiquita has forged partnerships with prominent global health organizations, including the American Cancer Society, to amplify the importance of annual breast screenings for early detection, alongside adapting healthy lifestyles and dietary habits, particularly for women.
In addition, on October 28th, the company will participate in the American Cancer Society’s Making Strides of Miami-Dade 5k Walk, providing bananas to participants.
As part of this annual series, Chiquita has teamed up with the American Cancer Society to create six delicious recipes including a super nut banana toast, Chiquita banana and avocado salad, oatmeal cups with ricotta, chocolate and Chiquita bananas, spicy Chiquita banana and cocoa smoothie, pancakes with dark chocolate and Chiquita bananas and chicken salad with Chiquita banana.
“As of 2023, the female breast cancer death rate has declined by 42 percent from 1989 to 2019, which can be attributed to early detection and enhanced treatment approaches,” said Wendy Johnson, vice president, American Cancer Society Florida. “We look forward to continuing our partnership with Chiquita to enhance the lives of cancer patients and their families.”
In addition to the American Cancer Society, the banana company has partnered with cancer organizations around the world including Pink Ribbon in Germany and Netherlands, Fondazione AIRC in Italy, Alma Zois in Greece, Brostcancer for bundet in Sweden and Donna Europa in Finland.