Kenya is currently the leading supplier of basil to Europe. The European market sources 80% of its supplies for the fresh produce market from Kenya. The produce arrives in Europe via chilled air cargo, so deliveries are guaranteed within half a day.

Still, Kenya’s basil faces competition from Italy, Israel, and Morocco. Other competitors to the East African nation include countries such as Israel, which delivers this produce at a higher price to Europe, and Morocco, whose produce is cheaper though the quality is not as good as that from Kenya. Basil exporters from the East African nation are taking advantage of the low supply and high demand being experienced in Europe’s fresh produce market.