Agriculture experts claim that lettuce prices are likely to rise next month and could stay high into the summer. The reason for this is the flooding that occurred in a key California farming area. The Salinas Valley, where a vast amount of lettuce and other produce eaten in North America is grown every year, has seen severe rain and storms since the beginning of the year.
John Bishop, national buyer for produce distributor Fresh Start Foods pointed to the fact that all that extra water has flooded fields and delayed planting. This has caused hundreds of thousands of dollars in crop damage.
Salinas is the same region where disease struck lettuce crops last fall, creating severe shortages and persistently high prices in iceberg and Romaine lettuce that caught the attention of Canadian consumers at grocery stores. It was a situation Bishop said he’s never experienced in his many years in the produce business.