More and more frequently, in all areas of the public and private spheres, we hear about sustainability. What is it, exactly? For what concerns the food-packaging sector as well as more in general, "sustainability" certainly refers to the capacity of a production-and-consumption model of meeting the needs of the present without spoiling the ability of future generations to meet their own needs, to quote the former Norwegian prime minister, in addiction to mean, in the age of the revision of value chains in a green perspective, competitive advantage.
And for those buying, the sustainability score of the product also depends on its wrapping, which should be according to 62% of those polled by Nomismàs Osservatorio Packaging del Largo Consumo recyclable, for 59% realised with environmentally friendly materials and, for 46%, with no excess grammage. "The awareness that a diet is healthy not only when is nutritionally adequate, but if it promotes human wellness and respects our planet, begins to spread," says Slow Food Italiàs president, Barbara Nappini.
Thus, sustainability, but not at the expense of safety and of the product quality, which still remain important purchasing drivers and that are the reason why, in a scenario in which labels are synonym of a brand guarantee, and in which, as Marco Pedroni, president of Coop Italia remind us, "bringing loose produce on supermarket counters requires great efforts in terms of logistics and refrigeration, with an equally heavy impact in terms of emissions", "packaged" is still preferable to "loose". And speaking of environmentally friendly materials, according to common believes (more precisely in 41% of the cases), plastic free corresponds to ecological.
European legislation itself moves towards this direction: in France is already in force the prohibition of using polymers for packages of fruit and vegetables under 1,5 kg and soon, Spain will adopt the same regulation.
Simultaneously, large-scale distribution too has to face environmental-protection issues and, globally, it has definitely been chosen the path of plastic reduction, when possible.
In such a context, our Vega, horizontal netting machine launched in 2015, is experiencing its period of maximum splendour.
For more information:
REV Packaging Solutions srl
Via F. Parri, 745 - 47522 Cesena (FC) Italy
+39 0547 384435