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Veggie roasting kit taps into social media cooking trends

Braga Fresh will debut the Easy Pan Veggies product line at IFPA Orlando in the Grower Shipper pavilion booth #4244.

The new kits come in three seasoning packet flavors: EVERYTHING, GARLIC PARMESAN, and GARDEN RANCH, and they include fresh vegetables such as green beans, sweet baby broccoli, leeks, and Brussels sprouts.

Easy to prepare, the roasting kits can be used as a side dish or enjoyed as a full meal with the addition of protein. To prepare, the shopper opens the kit, tosses the veggies and gluten-free seasoning packet with their favorite cooking oil, and roasts in the oven for less than 20 minutes. The kits have no additives or preservatives.

To create these kits, Braga leveraged the one-pan cooking trend popularized by Instagram and Tik Tok. 

“Our team’s goal with the Easy Pan Veggies was to develop a modern conventional cut veg option,” said Kori Tuggle, vice president of marketing and product development. “We leveraged the one-pan cooking trend popularized by Instagram and Tik Tok. Along with on-point flavors and non-standard vegetable blends, this line offers consumers something different within the same price point for a 12-ounce size.”

In addition to the new product line, Braga Fresh will also showcase its revamped 16-ounce Josie’s Organics Baby Leaf container with a new graphic design and less plastic at IFPA, along with the full Josie’s Organics Chop Salad Kits and cut veg product lines.

The company’s 1-lb. baby leaf containers have a 23 percent plastic reduction and are 100 percent recyclable, including labels.

“Braga Fresh, home of Josie’s Organics, is the booth to find exciting new products, reduced plastic packaging, and on-farm sustainability solutions, including regenerative farming trials,” Tuggle said.

For more information:
Kori Tuggle 
Braga Fresh 
Kori.Tuggle@bragafresh.com 
www.bragafresh.com

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