The Fruit Attraction fair, organised by IFEMA MADRID and FEPEX, has seen the numbers surpass the figures seen in 2019, until now the most successful edition in its history, with 1,800 companies from 55 countries, more than 58,000 m2 of fruit and vegetable produce on offer and an expected attendance of 90,000 professionals from 130 countries.
As a new development, the fair incorporated the figure of the Fruit Attraction Guest Region, starting with Andalusia.
A total of 8 halls — 3, 4, 5, 6, 7, 8, 9 and 10 of the IFEMA MADRID exhibition centre housed the wide range of fruit and vegetables on offer at this edition, which means an increase in occupancy of 38% compared to last year's edition, not to mention exceeding the pre-pandemic figures seen in 2019. This growth is also due to the addition of new companies, which account for more than 19% of total participation.
These highly positive figures demonstrate the fruit and vegetable sector's growing interest in participating in the sector's largest business centre, as well as its support for promoting Fruit Attraction as a fundamental lever for internationalisation and a meeting point for all professionals along the entire supply chain in a key month for planning campaigns.
In 2022, 55 countries were represented. In addition to strong European participation, with companies from France, Italy, the Netherlands, the United Kingdom, Belgium, Portugal, Poland and Germany, there were group participations from Serbia. Elsewhere, countries such as Colombia, the United States, Korea, Peru, Chile, South Africa and India were represented, and Africa saw an increase in participation, especially from Kenya, Guinea and the Ivory Coast.
For more information:
Carmelo Gómez
cgomez@cciba.net