South African tech start-up AgriKool intends to bring down the cost of food by cutting out middlemen and reducing transport costs while increasing profits for farmers. AgriKool, an e-trading platform, connects agricultural producers to buyers to facilitate the sale of products between retailers and farmers. It provides all the aspects of agricultural trading from purchase agreements to the delivery of goods.
AgriKool collates data and insights that are used to inform farmers about market trends, particularly pricing. A grower simply lists the products that they have available for sale. Buyers engage the grower and agree on the price. It also ensures timely payment and then facilitates the transportation of the produce to the buyer.