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Avocado producer launches second half of global sourcing campaign

Mission Produce, Inc. announced the rollout of the second part of its ‘Discover the Mission Advantage’ campaign to highlight its diversified global sourcing strategy, starting at the New York Produce Show. Mission Produce holds long-standing relationships with growers around the world, is vertically integrated in four premium growing origins and implements precision farming to provide a year-round supply of high-quality avocados and mangos.

Mission Produce's field team in action in Peru.

"We follow the avocado and mango seasons around the globe, sourcing from two or more origins year-round to be a reliable supplier to our partners,” said Keith Barnard, vice president of global sourcing. “Our strategy enables us to supply billions of high-quality, ripe avocados across 25 countries. Our sourcing teams are in communication with our grower partners, securing the highest quality fruit when available, traveling to our growing regions and analyzing crop quality before we accept the fruit into our supply chain. On our vertically integrated farms, we treat our trees with care all year long to promote a successful harvest.”

The company is vertically integrated in Peru, Colombia, Guatemala and South Africa, with additional sourcing capabilities in California, Mexico, Chile, the Dominican Republic, Brazil, Ecuador and more. On Mission-managed farms, the company uses precision farming to grow more with less, leaning on advanced technology and grower expertise to grow healthy, high-producing trees.

“Because of our supply diversification, our partners can say goodbye to supply gaps,” said Diana McClean, director of marketing and communications. “Through our campaign, we aim to share the hard work our teams do to differentiate us as a supplier and promote our partners for success upon delivery.”

Left to right: Keith Barnard, Diana McClean

The company is currently sourcing avocados from Mexico and Colombia and mangos from Brazil, Ecuador and Peru. In February, Mission is expected to begin the harvest of its mango farms, destined for markets in the U.S., the U.K. and Europe.

To ‘Discover the Mission Advantage,” click here to receive resources on product origins, characteristics and seasonality, as well as download in-store educational tools.

Mission Produce will connect with customers at the New York Produce Show from Dec. 5-7, 2023 (booth #606) and is advertising at the Nasdaq Tower in Times Square throughout the week. Hector Soltero, vice president of sales operations, was also a panelist for the Global Trade Symposium’s Avocado Update which took place yesterday in New York.

For more information:
Jenna Aguilera
Mission Produce, Inc.

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