Sicily is once again the protagonist when it comes to the promotion of fresh produce with a fair dedicated to the segment's main topics. It is an innovative format in line with the philosophy of Food Innova, a company that deals with the organization of promotional events.
The event will take place on November 22-24, 2023, in Vittoria (RG), in the Nuova Città Emaia fair grounds as the first Salon of Mediterranean Greenhouse cultivation. The name of the new fair is "New Green Expò - 2023".
The event aims at making production areas not only a point of reference for the greenhouse and agrifood sector, considering the potential of the production area and its extension, but at extending the concept to direct promotion. For this reason, the event will be a occasion for companies, consortia, associations and institutional bodies to meet. The purpose is also to attract traders, buyers and operators.
Three dynamic and educational days are envisaged which will also be a unique occasion to create a network, with conventions and round tables on topics including "Innovation and digitization", "Sector growth and development strategies", "Environmental and economic sustainability" and "Distribution models and new market trends".
"To enable an exchange of know how and extend the commercial calendars, companies will be given the opportunity to meet Italian and foreign buyers and stakeholders. The fair will also include B2B meetings to initiate internationalization processes. Must the promotion of products start from production areas? Of course! The salon will in fact be an occasion to promote local companies and Italian products to make the Italian chain the most competitive on the leading European markets."
Collateral support activities are envisaged such as show-cooking events using local ingredients. An apple exhibition will also be set up with space dedicated to the most representative productions. I would like to thank the Vittoria fair and the Municipal administration for their support."
For further information:
Dr. Rosario Sallemi