More than 1,000 exhibitors will debut their latest products and services, with a robust emphasis on technology and innovation, at The Global Produce & Floral Show, October 19-21 in Anaheim, California.

“More than 20,000 global show attendees from 60+ countries will discover solutions their businesses need to succeed,” said IFPA exposition chair Nelia Alamo, vice president of marketing for Markon Cooperative.

New this year is The Innovation Hub, home to all things tech, including IFPA’s Fresh Field Catalyst (the association’s tech accelerator), Tech Xchange (an area for peer-to-peer discussions led by industry experts), and the FutureTECH Pavilion. The Innovation Hub will host an AgTech Celebration Friday, Oct. 20, 3:30-4:30 PM, immediately following a 3 PM fireside chat on Artificial Intelligence (AI) with Dr. Elliott Grant, CEO of Mineral, an Alphabet Company. The hub is also the site of Food Safety & Tech X-Change sessions.

“Attendees will find all things tech, including robotics, sustainability, precision technologies, data solutions, food safety, labeling and packaging, transportation, traceability and more throughout the expo,” Alamo said.

The expo is the launchpad for:

  • Debut offerings: Exhibitors use the show to introduce new products and services, driving significant FOMO.
  • Sneak peek: The Fresh Ideas Showcase, just outside the expo entrance, features the newest products and services – those introduced in the last year.

New products and services prompt breakthroughs to help:

  • Discover solutions: From efficiency- and quality-boosting tech to innovative products and services, the expo has the solutions attendees are looking for – and some that they haven’t yet imagined.
  • Grow connections: The expo and the Fresh Ideas Showcase offer ideas and future-proofing. Attendees will learn what’s ahead and build their lists of companies and connections to help them in the months to come.

“It’s at the expo that we can all connect the dots. We will translate the insights and ideas we glean from education sessions to real-time solutions we find on the expo floor,” Alamo said.

To get started:

  • Use the GPFS2023 app: The global show app allows attendees to tag the exhibitors they want to visit and puts them in order, so no one has to zig-zag or backtrack through the expo floor.
  • Have a seat: Lounges on the show floor can be a temporary office for real-time conversations.
  • Have fun: The global show Block Party is open Friday and Saturday, Oct. 20-21 from 8 AM to 6 PM at the convention center’s Grand Plaza. Enjoy food trucks, music and entertainment throughout the day, and visit sponsor booths and activations.

“The expo is segmented so you can find what you’re looking for: produce, floral, complementary items, business solutions, first-time exhibitors and more,” Alamo said. “This expo truly is a force for discovery -- new products, services, technology, solutions and ideas.”

For more information:
Ashley Sempowski
International Fresh Produce Association