Fruit Attraction will celebrate its 15th anniversary in style from October 3-5. The fair, which is being organized by IFEMA MADRID and FEPEX and will have Andalusia as its Guest Region, has recorded the largest participation in its history with 2,000 exhibiting companies from 56 countries, an area of more than 64,000 square meters, and the expected attendance of 90,000 professionals from 135 countries.

"In total, for the first time, 9 pavilions of the Madrid fairgrounds will host the great fruit and vegetable offer that this edition brings together, which means a 10% increase in occupancy and participation over the last edition, incorporating the participation of 316 new companies."

"This time, the Fresh Produce Area accounts for nearly 70% of the fair and is 14% bigger than in the previous year. The Auxiliary Industry Area accounts for 25% and has experienced growth in two of its sectors: Biotech Attraction, +5%, and Smart Agro, +20%. The Fresh Food Logistics Area also recorded an increase of more than 31%, with the participation of 48 companies."

"National participation accounts for 60% of the fair, while the international segment accounts for 40% of the occupation, registering the participation of 56 countries. 17 new markets are participating in the fair, such as Austria, Denmark, Cyprus and Bulgaria, which reinforce the powerful European presence."

"One of the great objectives of Fruit Attraction is to offer a platform for international promotion and expansion. In this regard, IFEMA MADRID, with the collaboration of the Ministry of Agriculture, Fisheries, and Food and ICEX, is once again activating the International Buyers Program, which attracts more than 700 buyers from 70 countries, as well as retail purchasing managers, importers, and wholesalers to the fair."

"The 'Featured Importing Countries' of this edition will be Brazil, the United States, and Canada."

"Fruit Attraction 2023 offers a complete program of activities. Its Forums will host a total of 75 presentations distributed in six spaces. The VII Grape Attraction Congress, the Biotech Attraction Conference, and the Biofruit Congress will be held at the Fruit Forum, and the exhibitors' performances will take place at the different Fruit Next Forums. The fair will also host the Biotech Forum and the III Fresh Food Logistics The Summit, organized by Alimarket."

"Moreover, lettuce will be this year's star product, concentrating various initiatives in Lettuce Attraction, with the collaboration of Proexport, around one of the most consumed vegetables in the world."

The fair, organized by IFEMA MADRID and FEPEX, will be held from October 3 to the 5th from 9.30 am to 7.00 pm, and until 5.00 pm on its closing day.

For more information:

Fruit Attraction