Avocados From Mexico® is implementing a strategic restructure to enable sustained growth by aligning all demand-driving efforts – including shopper, trade, and foodservice marketing – under one commercial strategy department. As part of the restructure, the brand has appointed Stephanie Bazan to the position of senior vice president, commercial strategy and execution and Stephanie Browder to the position of director, sales & marketing, foodservice.
"We've been incredibly successful at growing the market for fresh avocados from Mexico and we're proud to unite our demand-driving efforts under a leader who has expertly navigated the most complex aspects of our business," said Alvaro Luque, president and CEO. "These teams have been key to propelling AFM's market growth and I look forward to keeping the momentum going."
Left to right: Stephanie Browder, Stephanie Bazan
Through her leadership and strategic vision, Bazan has been responsible for accelerating Mexican avocado demand across the shopper and trade categories. With over 25+ years of marketing experience in domestic and international markets, Bazan's extensive background includes a vast array of industries including consumer packaged goods, entertainment and retail. Since joining Avocados From Mexico, Bazan has played an integral part in consolidating the brand's shopper, trade and foodservice areas with an integrated vision and strategy. Her role at the company is very diverse and includes work in retail, trade, shopper, foodservice, Hispanic marketing, events and management of the registered dietitian program. She is also the company's lead for the International Fresh Produce Association (IFPA), a trade organization representing companies and brands from every segment of the global fresh supply chain.
Bazan will work closely with Browder who was promoted to director, sales & marketing, foodservice, where she is responsible for leading the sales and marketing strategy and execution of this area. Over the past eight years, Browder has worked in various divisions across AFM, including digital marketing and e-commerce, as well as a previous role within the foodservice division. Browder has more than 20 years of experience working with leading consumer packaged goods brands.
"I'm excited about my new role and what these changes mean for the business as a whole," said Bazan. "Combining the resources of our shopper, retail trade and foodservice teams and leveraging Stephanie Browder's leadership and expertise to guide the foodservice strategy will continue to build on our foundation of success, working toward a future where every avocado is the freshest available."
For more information:
Ana Ambrosi
Avocados From Mexico
aambrosi@avocadosfrommexico.com
www.avocadosfrommexico.com