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Canadian fruit cooperative and cherry grower form strategic partnership

BC Tree Fruit Cooperative and Mangal Capital Inc. are excited to announce a strategic partnership for the packing of export cherries grown in the Okanagan, Creston and Similkameen Valleys. With the Sandhu Fruit Farm installation of Unitec’s Cherry Vision 3.0 sorting and packaging technology, Cooperative growers who grow export-quality cherries will have even more opportunity to maximize their returns through shared volume and technology which will enable greater access to markets by air and ocean.

“Sandhu Fruit Farm is excited about the strategic partnership with BCTFC. The opportunity for both organizations to utilize their collective strengths to maximize returns for cherry growers is exciting,” says Chanpreet Sandhu, chief executive officer of Sandhu Fruit Farm. “Customers around the world are keenly aware of the quality cartons this technology generates which has resulted in strong prices for fruit packed on this line.”

“The strategic partnership with Sandhu Fruit Farm is an opportunity for the Cooperative’s export cherry growers to have their product packed on one of the best lines in the world,” says Warren Sarafinchan, president and chief executive officer of BCTFC. “Our BCTFC brand is extremely strong in Asia and this opportunity will maximize returns for our export growers. We look forward to a strong season as we pool our collective knowledge and resources to bring high-quality BC cherries to the world.”

For more information:
Laurel Van Dam
BC Tree Fruits Cooperative
Tel: +1 (250) 808-0928
[email protected]  
http://www.bctreefruits.com/  

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