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March 30 - April 1, 2023

Viva Fresh registration opens this week

The Texas International Produce Association (TIPA) is excited to announce that registration for the 2023 Viva Fresh Expo opens on January 25, 2023. The event will return to the Gaylord Texan Resort & Convention Center in Grapevine, Texas on March 30 – April 1, 2023.

Not only does Viva Fresh shine a light on the importance of Texas – especially the Rio Grande Valley - as a trade corridor and production zone for fresh fruits and vegetables, but it also puts a large focus on promoting healthy eating and adopting a healthy lifestyle. The event will have great food, plenty of networking, unique education and build relationships in a vibrant, relaxed and intimate setting.

Popular events will also return such as the Viva Fresh Open Golf Tournament, Grapevine Winery Tours and the In Bloom Women in Produce reception.

Attendees will experience a contagious burst of energy during the keynote lunch where ex-rap record executive out of Atlanta turned health advocate, inspirational leader, athlete and philanthropist Charlie Rocket (aka CEO Charlie) shares his pure energy.  His story of music label success, fame and multimillion-dollar worth was interrupted by a health crisis turned second chance.

“Viva Fresh has become known for our emphasis on big ideas around fruit and vegetable consumption and what healthy living can look like in 2023 – Charlie Rocket is an embodiment of that message,” said Dante Galeazzi, CEO and president of TIPA. “Our industry wants to sell more fruits and vegetables, but we have to walk that walk where consumption is involved. The Clean Eating Challenge is a first-hand account of an industry community doing exactly that!” 

Making a comeback is the women’s event, In Bloom, designed to empower and advance women in produce. The event continues growing in popularity as members come together and share their learning and experiences at the event and throughout the year. This year’s event will sport a game-show theme where guests can expect to win valuable insights while networking and continuing to build their community. Conceived at the 2019 Viva Fresh Expo, In Bloom utilizes shared opportunities, networking, mentorship, advocacy and professional development, while also offering a supportive environment of women committed to helping each other.

Also, back by popular demand is the Y-TIPA reception, which brings together industry members under the age of 35 to network and learn from each other. Last year’s inaugural event saw more than 100 attendees across multiple sectors of the industry.

For more information:
Jen Velasquez
Viva Fresh
Tel: +1 (813) 380-8411     

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