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Ota Market, Tokyo

Yamagata cherries fetch record-breaking price at first auction of the year

In the northeastern “Fruit Kingdom” that is the Yamagata Prefecture, the most perfect cherries are being grown in local greenhouses; sweet and sour Sato Nishiki cherries are widely considered to be the top cherry variety in Yamagata.

On January 5, at Ota Market’s first wholesale auction of the year in Tokyo, produce wholesaler Funasho Group claimed the winning bid for Yamagata-produced premium Sato Nishiki cherries. A box with 500 grams of the fruit sold for its highest price ever: 1.3 million yen (€9,100). This is 100,000 yen higher than the winning bid last year.

It’s the fourth year in a row that Funasho Group has won the first shipment of Sato Nishiki cherries as part of their wish for everyone involved in the food industry, including producers, distributors, and consumers, to have a successful year ahead.

Source: japantoday.com

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