For the sixth consecutive year, the Argentine Blueberry Committee is focusing on the ‘Better with Blueberries’ campaign, an initiative that has a very clear objective: to promote healthy eating by choosing blueberries.
In recent years, the world context for blueberry production has changed and new producing countries have been incorporated, complicating Argentina's export scenario. Among the measures taken by the sector in the face of this new reality was to change a large percentage of the production of conventional fruit to organic.
To achieve this last objective, the Argentine Blueberry Committee, together with the regional organizations of the NOA, NEA and Buenos Aires (blueberry producing areas), designed the campaign six years ago.
Source: blueberriesconsulting.com