Kenya Breweries Limited (KBL) has launched Rockshore Tropical Lager. It is a new alcoholic beer that is fruit flavored, forming part of KBL’s light beer category.
The new flavored beer is infused with natural tropical African fruit flavors like pineapple and passion fruit and has an Alcohol by Volume (ABV) of 4.2%. It will be sold in bars and restaurants at a recommended retail price (RRP) of Ksh. 150 and will comes in a returnable bottle.
KBL Managing Director John Musunga: “The development of Rockshore Tropical Lager today comes in response to the growing market preference for flavorful beers with locally brewed fruit-inspired brews that can increase the base of consumers to the category. Our consumer surveys on the market trends for alcoholic beverages have revealed that a younger generation of customers prefers beers that are lively, colorful, and exciting.”