Gills Onions recently enlisted FoodMix Marketing Communications, a food marketing agency, to launch an Onionology ad campaign.
FoodMix took the brand’s current look and feel and recreated it to align with its proud voice and attributes by using handmade scientific illustrations and a family farm-esque tone. The campaign was executed so well that Communication Arts, a professional publication in visual communications, ran an editorial feature on the campaign ads. The publication honored the campaign with a full feature on its website as well as mentions on its social media channels.
“We are honored to receive credit from a publication so revered in the industry,” says Sara Hagen, president of FoodMix Marketing Communications. “Our team crafted this campaign to represent the Gills Onion brand in a succinct yet powerful way that has resonated with its core audience.”
FoodMix is an agency known for building brand love and that’s exactly what it had in mind when drafting this advertorial collection for Gills Onions. Part of the campaign told the story that Gills devotes time, money and energy into researching and growing a product with a distinctive advantage. Its onions have a higher keep time, less odor and can be cut with fewer tears. It even employs a sustainable symbiotic waste-powered energy solution.